// my.work
Projects I've built, systems I've run, brands I've helped grow.
I've spent the last six years working across enterprise IT, smart homes and buildings, cloud infrastructure, web development, and digital marketing, leading the adoption of ITIL‑based ITSM practices—including incident, change, and problem management—to streamline operations and reduce service disruption.
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Every logo represents a project or partnership I've been part of — from enterprise deployments to brand launches.
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Integrated smart‑building systems for Riyadh Air's facilities, covering enterprise‑grade WiFi, PoE switching, IP telephony, and structured cabling. I programmed KNX lighting controls, touch panels, and the smart control system that ties all automation layers together. This included configuring lighting scenes, automation logic, and system‑wide coordination for a seamless user experience. The deployment ensured reliable connectivity, centralized control, and a fully synchronized smart‑building environment aligned with enterprise standards.

Deployed KNX lighting control, LCS integration, and environmental sensor networks across multiple campus buildings. Delivered centralised monitoring and energy optimisation at scale.

Tested, implemented, and launched a KYC biometric solution across 42+ branches. Integrated fingerprint and iris scanning with core banking systems to meet regulatory compliance and reduce customer verification time by 60%.

Migrated multiple branch servers from Microsoft Enterprise to Standard edition, consolidating legacy hardware onto standardised virtualised hosts. Cut hardware costs by 35% while improving fault tolerance and maintenance efficiency.

Integrated POS swiping machines with cloud infrastructure using Azure and VMware, enabling real-time transaction data synchronisation across 500+ retail endpoints with 99.95% uptime.

Migrated regional local servers to Azure VMware and managed full VMware project lifecycles post-migration. Moved 40+ critical workloads with zero business downtime and reduced monthly infrastructure overhead by 28%.

Replaced existing printers with dot-matrix units across 200+ bus depots. Handled installation, driver configuration, network testing, and end-user training to ensure uninterrupted ticketing operations.

Executed a 2-month structured upgrade across multiple branches — OS upgrades, software patching, hardware diagnostics, and peripheral reconfiguration. Completed within a strict window with zero compliance breaches.
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Live sites I've designed and developed.
Transformed Plaza Jallabiyath from a local store into a full brand — developing the logo, website, catalogs, promotional content, and WhatsApp Business setup for seamless customer engagement.
Providing ongoing IT operations support across multiple businesses — managing domains, hosting, email infrastructure, data backups, and general infrastructure maintenance. Keeping systems stable, secure, and running smoothly so clients can focus on their core operations without technical disruptions or downtime.
Provided ongoing AMC admin and data support for Aqeeq, a growing beauty and wellness brand — managing Fresha appointment scheduling, client records, and WhatsApp Business communication. Maintained data accuracy and platform continuity across the service stack, ensuring daily operations and customer bookings ran smoothly without disruption under the annual maintenance contract.
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Planned and executed digital marketing campaigns across Meta, TikTok, and email — managing ad creatives, audience targeting, and performance tracking from end to end.
Managed Meta ad campaigns across Facebook and Instagram — driving engagement through targeted creatives and audience segmentation.
Created and managed TikTok ad campaigns — leveraging short-form video content for brand awareness and audience reach.
Designed and deployed email marketing sequences — from audience list building to A/B tested content and performance reporting.
Built lookalike audience campaigns to expand reach and acquire new customers based on existing high-value segments.